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SOCIAL MEDIA 101

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Content Development

Video

Video production costs are at an all time low, and the ease of distribution is at an all time high. There is nothing closer to a human interaction than with video, and the use of it has come to be an expected form of connecting with your customers. By integrating video into your social media strategy, your customers will get to know your business on a more personal level, which in turn will help drive traffic to your Web site and increase the reach of your message online.

Podcasts

Podcasting moves away from the traditional broadcast method of delivering messages, enabling your audience to listen, watch, or read the content at their convenience, much like cable On Demand services. Integrating podcasts into your social media marketing strategy provides wider access to your content, and you will have greater reach with your messages.

Webinar

Web + Seminar combined, webinars are one of the most powerful ways for interacting with your audience at a lower cost than live events. Webinars can serve as a place for presentations, multi-day conferences, lectures, and training from any computer and anywhere in the world. Most webinar services allow polling, real-time chat, and options to ask questions over the phone during or after the presentation.

Whitepapers

Whitepapers are informational documents that web visitors can download to learn about a subject, product, process, etc. Companies often use white papers for lead generation, as these pieces of content are often detailed and unique to the company that produced it. Depending on your sales process, your company can require users to fill out a form to access the content, or the white paper can be offered without registration. An average length of a white paper is around 7-10 pages.

eBooks

E-books are very similar to white papers in that they are informational and are available to download on a website or blog. Companies may offer the document in exchange for contact information, or they can choose to offer without registration The key difference between an e-book and a white paper is length and detail. E-books contain more information, pictures, links, etc. than a white paper. The average length is 30-50 pages.

Blog Posts

Blog posts allow you to establish your expertise and credibility by becoming a best-selling author at a fraction of the cost of publishing a book. Posting new articles 3-5 times per week will keep your audience coming back to your site if you provide value, and this will also improve your search engine rankings if you use a sound keyword and link building strategy. Finally, the best way to establish relationships with other influential blogs is by referencing them in your blog posts.

Pictures

"A picture speaks a thousand words." This quote can be directly related to your social media marketing efforts in that it allows your audience to connect with your brand on a more intimate level. Whether your photos are from company outings, products, key staff, or events, pictures are something that your customers use to visualize the culture and branding of your company. Due to the word of mouth nature of social media, your photos can be spread around the Web in a relatively short period of time. Not a bad result when you consider the small amount of work required to produce and publish pictures.

Applications

An application is a computer or mobile program that helps users perform tasks. They often hinge off of an existing platform. Applications can manipulate text, numbers, graphics, or a combination of these elements. For example, there are many applications that run on Facebook, Twitter, iPhone, Android, and Blackberry platforms. Social Media HQ will help your brand develop an application that is complimentary to your current marketing strategy.

eMail

E-mail is still a very powerful channel to produce quality content and direct sales. One of the key benefits of using e-mail is that you are given permission to have access to something very personal to internet users: their inboxes. This is your company's chance to deepen relationships by providing exceptional content. This will create trust and will open the doors to direct revenue opportunities in the future.

The key to creating value for your customers is producing stellar content. There are many types of content including blog posts, e-books, whitepapers, webinars, status updates, videos, podcasts, images, applications, and many more. Focusing on a strategic mix of engaging content will help build traffic to your website, generate leads, and ultimately more sales.

Our team will get to know your customers' needs and wants by conducting market research. In turn, this will help us create content that will be valuable and useful. Since search engine optimization (SEO) and social media marketing are quickly blending, we will develop content that is findable in search engines, as well as shareable in social networks.

Find out how we can help you develop meaningful content.

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