faqs

Why do I need social media for my business?

People often buy from companies they trust, and a very effective way of connecting with your prospects and customers is through dialogues on social media sites. Just about every department in your business can be positively impacted by implementing a social media strategy.

What is inbound marketing?

Inbound marketing looks to gain the attention of warm, pre-qualified leads, attracting them to your business or website. It also involves making your brand easy for your target customers to find and interact with. The audience you target with inbound marketing generally already has some level of interest in what you do or what your company offers. The practice of inbound marketing typically focuses on strategies such as social media marketing, blogs, videos, podcasts, SEO, enewsletters, ebooks, and webinars, among others.

I have an employee handling our social media marketing, so why do I need you?

If you already have an in-house team working on social media, we can provide education and strategies to improve performance and efficiency. We also have internal staff members to give your social media program a tactical lift to greater success. Since social media is our specialty, we stay on top of the latest trends and adjust your strategy as the landscape evolves. For more in-depth reasons to choose us, please visit the Why Social Media HQ? page.

What is your process for servicing clients?

We provide complete transparency in our social media and online marketing efforts for your brand. You will know what goals we are targeting and the results that come from each of our strategies. The following is an example of what to expect as far as a schedule to get you up and running:

• Initial Online Audit and Plan - one month
• Setup - two weeks to one month
• Ongoing support - For service packages of $1,000 and up, we provide weekly activity updates, daily/weekly deliverables, and monthly reporting.

What is your pricing structure?

Due to the unique needs of every business, we take a customized approach to each client. We have affordable pricing that will meet your needs. We typically price our services depending on how much work needs to be done after the online marketing audit is conducted. Depending upon your company’s size and the scope of your digital presence, you can expect to pay $1,500 to $3,000+ for a typical audit.

For ongoing retainers, we typically charge a minimum of $1,000 and pricing scales up from there depending on your company's positioning in the market, level of effort needed to be successful, and human resources needed to execute a digital marketing program.

Do you work with other agencies to execute a full scale digital marketing strategy?

Yes, we have worked with many agencies, as digital marketing tactics will overlap. We have many harmonious relationships in the agency world to take your company’s marketing to the next level.

What is my return on investment for social media?

Tracking the return on your social media and inbound marketing investment can encompass a number of different end goals. Some examples are sales leads, improved customer service, market research, and increased brand awareness. What we track for you will depend on what we determine together as being most important to your business.

What if I want to learn more about social media marketing?

We provide social media education services and we also perform public speaking presentations for groups. Contact us to schedule a training session or conference seminar.

Do you offer any type of special services for non-profit organizations or government agencies?

We take pride in working with organizations that are helping our communities. We can produce a service plan customized for your specific needs.