what you need to know:

understanding ROI

So you are probably wondering,

"What's in it for me?".


We have worked with a number of business owners, and when it comes to social media marketing, their top concern is return on investment (ROI).

There are many ways to measure the impact of social media, but it all depends on your business goals. In fact, social media can have a direct financial impact on every aspect of your business.


Building a profitable social media presence takes time. Like real world relationships, it involves hard work to establish trust and credibility. Realistically, social media marketing requires months to build momentum at first, but with the right strategies and constant testing, you will see the benefits for months or even years!

Clearly, new sales and increased revenue are two important reasons why you are integrating social media into your marketing plan. Thanks to the improvements in Web tracking services, there are many ways that you can tie revenue back to social media activity. The list below shows the most common ways social media can be measured.

  • • Sales Leads/Revenue
  • • Length of Sales Cycles
  • • Customer Loyalty
  • • Brand Awareness
  • • Customer Service Costs
  • • Customer Satisfaction
  • • Market Research Activity
  • • Human Resource Costs
  • • Engagement (likes, comments, time spent on website)
  • • Audience Growth (followers, subscribers, unique visitors)


We know you have more questions about social media ROI.

Please contact us for more information about how we can help you focus on the calculations that matter.